natasha case | co-founder, coolhaus | on palm springs.
spotlight on palm springs | natasha case.
Name: Natasha Case
Age: 30
Star sign: Leo
Hometown: Los Angeles
Where do you live now? Ditto!
Describe yourself in 3 words or less: Fearless, Out-of-the-box, Social.
What gets you out of bed each day? Wanting more people to have the best ice cream possible.
How often do you visit Palm Springs? 5 times a year.
What makes these parts so special? The desert is enchanting, and there's a kind of natural detox that the dry heat gives you---body and mind. I love the idea of the 'urban' spaces (i.e. hotels, restaurants, commerce) as an Oasis. I also love the flat terrain, and the flat-roofed modern homes.
Your ultimate Palm Springs weekend? Coachella weekend one, or a get-away at the Parker. We're looking forward to a destination wedding in May out there as well.
Where can we hike? I don't hike. So, on 111?
Best place for breakfast? Ace Hotel. Self-service Bloody Mary bar!
Favorite poolside? Ace Hotel/Parker. Outside Palm Springs: Miracle Manor in Desert Hot Springs!
Will you be at Coachella in 2014? And if so, who are you excited to see? Yes. I'm excited to see Outkast---one of my faves growing up, and I haven't seen them since college. Will be a great time warp.
Ice cream sandwiches for breakfast, lunch or dinner - or all three? All three and in between!
And which flavor combo? Snickerdoodle + Whiskey Lucky Charms, Gluten-free Coconut Almond + Salted Chocolate (with or without Almond Joy bits). We also have special flavors we created with Sailor Jerry Rum (Bananas Foster) and Patron (Blueberry Mojito, Spiked & Salted Dark Chocolate, and Patron Cafe Crunch with Toffee... YUMS!)
Who is on your stereo right now? Hall & Oates, Tyler the Creator, Blood Orange, G-Eazy, Theophilus London, Iggy Azalea
And who is inspiring you? Freya Estreller, my wife and co-founder of Coolhaus, always. Our chairman of the board Bobby Margolis. I think Marissa Mayer is a badass too.
Words you live by... what you don't know can be your biggest asset; you can walk through a wall if you don't know it's there! Strike while the iron is hot, and no regrets.
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